Delegation Agreement with the Ministry of Culture for the management of the "radi!" initiative
The foundation "Creativity Lab" has signed a delegation agreement with the Minister of Culture for the management of the "radi!" initiative for 2023-2025. The initiative implements a range of activities to promote creative industries among various target audiences in collaboration with the Ministry of Culture, existing partners, and other members of the creative industries ecosystem, while also seeking new synergies with foreign partners.
Within the "radi!" initiative: –
1. A communication strategy is
implemented to raise awareness and interest among various target audiences
about the development of the cultural and creative industries sectors and their
interaction with other sectors, such as creativity-enhancing education,
knowledge and skills transfer, innovative entrepreneurship, smart governance,
sustainability, resilience, and more, using information dissemination channels:
- radi! academy website www.radilatvija.lv
- radi! official social media profiles on Facebook, Instagram, Twitter, and YouTube
-
websites and social media platforms of cooperation partners and event participants
- national and regional media, including TV, radio, press, internet news portals, media social network profiles, etc.
3. An online academy is developed, publishing informative and educational videos on current issues in the cultural and creative industries sector.
4. International cooperation initiatives are implemented to find ways to design new products and services that help promote the development of creative industries in Latvia and enhance the radi! offering.